Boost your marketing team and digital programs
What is the first step you take when you need a services or a product? Chances are it’s conducting an online search, often from your phone. B2C consumers and B2B customers alike operate in a digital world where they expect access to information, products and services and Forrester confirms that 68% of B2B professionals prefer gathering their own information online1. Businesses that cater well to these expectations are in a good position. But most are still figuring out how to master digital.
Successful marketing doesn’t just build a brand and drive sales. It also opens up new opportunities, builds a competitive advantage and drives a measurable ROI. That is why a creative and integrated approach which includes optimized digital channels is essential to thrive in today’s digital and global economy.
What’s holding you back?
If you are like most organizations you have big goals to meet, small teams and little time. That means your group may not have the luxury to hire staff for all the needed digital skillsets. Or perhaps that you haven’t yet been able to adapt your team’s structure to the needs of the digital economy. Or that your team is too stretched to innovate with creative programs. You need to seize new opportunities and get ahead of the competition. Don’t let lack of support hold you back.
Where Contrast Marketing comes in
Contrast Marketing fill the gaps in your team and operations via consulting, coaching or program support to help generate measurable results. We offer flexible services, whether you require a tactical plan to drive demand via content amplification, to optimize your website and digital advertising for SEO, or to build a marketing strategy to launch a new solution. Learn more about our services.
An effective marketing execution enables you to:
- Stand out
- Launch, test, optimize programs
- Be competitive
- Engage target audiences
- Generate qualified leads
- Support sales engagement
- Nurture contacts
- Earn customer loyalty
- Continually innovate
Stay in the know
Are you paying attention? To your marketing, that is.
Our new global digital economy and today’s buying habits are what makes digital marketing so critical. Have you paid attention to your marketing and how it needs to address this shift? Because the right mix of traditional and digital tactics is powerful. It can more efficiently…
1. Forrester the Birth of the B2B Consumer.
2. State of Inbound 2018, Hubspot.