Of course you have big goals to meet this quarter and next. And you really can’t afford to under-perform. Your plans are in place, tactics are aligned, your awesome team is working diligently to implement initiatives… but there is still a looming issue: your marketing organization lacks specific skills that are critical to your key initiatives.

With the breath and scope of today’s marketing, organizations require a wide and deep range of skills. That expertise is essential to build effective strategies, to align the right processes and to optimally implement the best adapted programs. It could be that you need strong analytics skills to refine growth plans. Or that you need support to optimize tech flows and lead scoring. That a targeted account-based strategy has to be launched. That your content is not converting as it should. That you need to assess customer retention KPIs. Or, that your team lacks the digital expertise to kick off a demand generation campaign.

Whatever the current gaps, with limited budget to bring in new talent, you are stuck figuring out how to address them. And, as much as organizations try to fill those gaps, data shows that marketing teams are very “new”: 46.5% of teams were restructured in 2023 and the majority of marketers (2/3) have been in their current role less than 3 years. In this environment, developing the range of required in-house skills is a very real challenge.

You are not alone. Skills gaps in marketing departments are actually the norm – for instance 36.7% of marketers reported lacking data and analytics skills in their group, and 19.6% had a gap in performance marketing. Where does that leave you? Your needs still need to be addressed. Skills are invaluable to your team’s success and the ever-changing marketing landscape demands refined and current expertise to keep up.

This is when reaching out to a marketing agency makes sense. 46.2% of marketers turn to outsourcing, with nearly half doing so because of that lack of in-house skills. Experience and expertise go a long way and can be quite cost-effective. It enables the right initiatives and tasks to be thought out and completed efficiently and effectively. With the right partner, organizations gain access to a wealth of skills and knowledge to extend their team’s capabilities and increase ROI.

Ready to broaden your reach, optimize your results, and thrive in today’s dynamic market?

Contact us to learn how outsourcing can bridge your marketing skills gaps and accelerate your team’s path to success.